Alyson came to me seeking to unite her diverse passions in life coaching, doula work, and grief support, building on her extensive career in marketing for Fortune 500 companies like Nike. I identified 'transition' as her core theme, created the "Thrive Through Transition" program, and developed a cohesive brand identity that bridges her corporate expertise with her passion for supporting individuals through life changes.
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Creative Direction
Core Messaging
Brand Identity
Copywriting
Website Design & Dev
Newsletter Design